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A comprehensive digital marketing plan for Dripp Coffee Bars including SEO strategy, link building, keyword analysis, paid search, content ideation, email and social campaigns, and editorial calendar. View the decks here.

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A content marketing plan

designed to reach a secondary audience for Osprey for the month of December, 2021 featuring: audience personas, brand positioning, content calendar, and content promotion and distribution. View the deck here. 

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An overview of UI and UX and a case study on Airbnb's 2020 website design in relation to user experience. View the deck here.

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SKILLS & TOOLS

SKILLS AND TOOLS

SEO TOOLS

  • MOZ

  • SPYFU

  • SEMRUSH

  • ANSWERTHEPUBLIC

DESIGN TOOLS

  • ADOBE INDESIGN

  • CANVA

GOOGLE

  • ANALYTICS CERTIFIED

  • SEARCH CONSOLE

  • TRENDS

  • KEYWORD PLANNER

GENERAL

  • MS EXCEL

  • WORDPRESS

  • TRELLO

  • CONTENT WRITING

  • COPY EDITING 

  • PUBLIC SPEAKING

  • COMMUNICATION

  • ADAPTABILITY

  • TEAM MANAGEMENT

  • CUSTOMER SERVICE

ABOUT
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Hi there,

My name is Hayley and I am a digital marketer focusing in SEO and content marketing. I have a bachelor's degree in advertising from the University of Oregon and will complete a digital marketing certificate program through UC San Diego in summer 2021. I have worked in sales and brand management in the retail space, writing, editing, and production in the journalism industry, and SEO and content marketing for e-commerce. Outside of work, I enjoy hiking, road-tripping, and traveling, and am grateful to have backpacked across many countries. I am curious about the world we live in and passionate about finding innovative ways to connect with the people within it. 

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Projects are speculative work. Images created using Canva. Brand logos courtesy of Dripp.com, Osprey.com, Airbnb.com. 

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HAYLEY BLEIER

SEO & CONTENT MARKETING

in

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