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EXPERIENCE

DEC 2020 - PRESENT

SEO & Content Marketing 

Support the SEO Content Marketing Manager to increase e-commerce revenue by 40% annually. Perform SEO audits and keyword analyses of blog content utilizing Google Search Console, Google Analytics, Moz, and SEMrush. 

NORDSTROM

OCT 2017 - PRESENT

Interim Assistant Service Experience Manager

NOV 2020 - JAN  2021

Trained and managed a team of 20 customer service associates. Merchandised product and managed operations for the Nordstrom Holiday Shop in Newport Beach, CA. 

Assistant Division Manager

JUN 2019 - JUL 2020

Managed a multimillion dollar liability consisting of 3 teams and departments: jewelry, sunglasses, and handbags. Monitored revenue reporting to determine high performers, low performers, and opportunities across 30 brands. Partnered with brand representatives from Luxottica, Thelios, Dana Rebecca, Monica Vinader, Lagos, and more. Interviewed, hired, and scheduled employees. Taught sales associates to build a client base through digital selling via social media and styling apps. Mentored two team members to achieve the "Customer Service All-Star Award." Collaborated with buyers and vendors to accumulate 4 new brand partnerships. Created monthly business plans, set goals, and drove sales increases. 

Brand Specialist

JUN 2018 - JUN 2019

Managed a million dollar liability for fine jewelry brand, David Yurman. Monitored sales reporting and analyzed inventory levels. Partnered with Nordstrom buyers and David Yurman Sales Executives to curate the proper inventory assortment based on local consumer demographic. Collaborated with region leaders to increase brand presence in the market through experiential marketing campaigns, events, internal sales contests, and brand education. Planned quarterly business goals following strategy meetings at David Yurman HQ in New York. Increased the trend of business by 5% over the previous year and reestablished faith in stakeholders.

Fine Jewelry Sales Associate

OCT 2017 - JUN 2018

Built a client base and demonstrated strong customer service through in-person and digital selling. 

ACADEMIC COMPETITION ENTERPRISES

JAN 2017 - APR 2017

Project Management & Events Fellow

Coordinated and moderated academic events throughout 40 U.S. cities with a team of 9 fellows over a 3 month fellowship. Acted as the liaison between the fellows and program directors. Researched and planned travel itineraries and accommodations for the program.  

UNIVERSITY OF OREGON AD CAMPAIGNS

SEP 2015 - DEC 2015

Advertising Account Manager

Worked as the account manager on a ten-week advertising campaign for client, Nancy's Yogurt. Planned and facilitated team meetings, conducted primary and secondary research, brainstormed creative strategies, adhered to the budget, wrote copy, and led the pitch presentation to the client. Consulted with the client post project completion to discuss marketing plan execution. 

OREGON DAILY EMERALD MEDIA

JAN 2015 - DEC 2015

Copy Editor

Reviewed, fact-checked, and revised articles for both online and print editions of the newspaper. Worked with a team of writers, editors, and photographers to schedule and publish stories using WordPress. Oversaw social media posts for stories. Frequently awarded "Best of the Desk" title. 

ETHOS MAGAZINE

JAN 2014 - JUN 2014

Layout Designer

Worked with a team of writers, photographers, and editors to design article spreads utilizing InDesign for the ACP Pacemaker award-winning magazine. 

JAN 2014 - MAR 2014

HER CAMPUS

Writer

Pitched story ideas and wrote articles covering topics including: fashion, health, education, and lifestyle. 

SEPT 2013 - JAN 2014

Freelance Reporter

Produced news packages for Eugene, Oregon's local news website through University of Oregon News Lab including: photo packages, multimedia pieces, videos, and articles, utilizing Adobe Final Cut Pro.

THE SWITCH (Formerly Pacific Television Center) 

JUN 2013 - AUG 2013

Production Assistant Intern

Worked as an assistant on press media tours for upcoming movies, television shows and news broadcasts. Prepped the talent for live shots working with green screens, lighting, and sound tech.  

SKILLS

SEO TOOLS

  • MOZ

  • SPYFU

  • SEMRUSH

  • ANSWERTHEPUBLIC

DESIGN TOOLS

  • ADOBE INDESIGN

  • CANVA

GOOGLE

  • ANALYTICS CERTIFIED

  • SEARCH CONSOLE

  • TRENDS

  • KEYWORD PLANNER

GENERAL

  • TEAM MANAGEMENT

  • CUSTOMER SERVICE

  • MS EXCEL

  • CONTENT WRITING

  • COPY EDITING 

  • PUBLIC SPEAKING

  • COMMUNICATION

  • ADAPTABILITY

  • WORDPRESS

  • TRELLO

CERTIFICATIONS & COURSES

GOOGLE

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EDUCATION

UNIVERSITY OF CALIFORNIA SAN DIEGO EXTENSION

OCT 2020 - AUGUST 2021

Digital Marketing Certificate

  • Digital Marketing

  • Content Marketing

  • Digital Analytics

  • Behavioral Economics

  • SEO and SEM

UNIVERSITY OF OREGON

SEP 2011 - DEC 2015

B.A. Journalism & Communication: Advertising

AHA London, United Kingdom

AUG 2014

Journalism & Communication Study Abroad Program

  • Journalism for the Arts

  • Sports Journalism

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HAYLEY BLEIER

SEO & CONTENT MARKETING

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