EXPERIENCE
DEC 2020 - PRESENT
SEO & Content Marketing
Support the SEO Content Marketing Manager to increase e-commerce revenue by 40% annually. Perform SEO audits and keyword analyses of blog content utilizing Google Search Console, Google Analytics, Moz, and SEMrush.
NORDSTROM
OCT 2017 - PRESENT
Interim Assistant Service Experience Manager
NOV 2020 - JAN 2021
Trained and managed a team of 20 customer service associates. Merchandised product and managed operations for the Nordstrom Holiday Shop in Newport Beach, CA.
Assistant Division Manager
JUN 2019 - JUL 2020
Managed a multimillion dollar liability consisting of 3 teams and departments: jewelry, sunglasses, and handbags. Monitored revenue reporting to determine high performers, low performers, and opportunities across 30 brands. Partnered with brand representatives from Luxottica, Thelios, Dana Rebecca, Monica Vinader, Lagos, and more. Interviewed, hired, and scheduled employees. Taught sales associates to build a client base through digital selling via social media and styling apps. Mentored two team members to achieve the "Customer Service All-Star Award." Collaborated with buyers and vendors to accumulate 4 new brand partnerships. Created monthly business plans, set goals, and drove sales increases.
Brand Specialist
JUN 2018 - JUN 2019
Managed a million dollar liability for fine jewelry brand, David Yurman. Monitored sales reporting and analyzed inventory levels. Partnered with Nordstrom buyers and David Yurman Sales Executives to curate the proper inventory assortment based on local consumer demographic. Collaborated with region leaders to increase brand presence in the market through experiential marketing campaigns, events, internal sales contests, and brand education. Planned quarterly business goals following strategy meetings at David Yurman HQ in New York. Increased the trend of business by 5% over the previous year and reestablished faith in stakeholders.
Fine Jewelry Sales Associate
OCT 2017 - JUN 2018
Built a client base and demonstrated strong customer service through in-person and digital selling.
ACADEMIC COMPETITION ENTERPRISES
JAN 2017 - APR 2017
Project Management & Events Fellow
Coordinated and moderated academic events throughout 40 U.S. cities with a team of 9 fellows over a 3 month fellowship. Acted as the liaison between the fellows and program directors. Researched and planned travel itineraries and accommodations for the program.
UNIVERSITY OF OREGON AD CAMPAIGNS
SEP 2015 - DEC 2015
Advertising Account Manager
Worked as the account manager on a ten-week advertising campaign for client, Nancy's Yogurt. Planned and facilitated team meetings, conducted primary and secondary research, brainstormed creative strategies, adhered to the budget, wrote copy, and led the pitch presentation to the client. Consulted with the client post project completion to discuss marketing plan execution.
OREGON DAILY EMERALD MEDIA
JAN 2015 - DEC 2015
Copy Editor
Reviewed, fact-checked, and revised articles for both online and print editions of the newspaper. Worked with a team of writers, editors, and photographers to schedule and publish stories using WordPress. Oversaw social media posts for stories. Frequently awarded "Best of the Desk" title.
ETHOS MAGAZINE
JAN 2014 - JUN 2014
Layout Designer
Worked with a team of writers, photographers, and editors to design article spreads utilizing InDesign for the ACP Pacemaker award-winning magazine.
JAN 2014 - MAR 2014
HER CAMPUS
Writer
Pitched story ideas and wrote articles covering topics including: fashion, health, education, and lifestyle.
SEPT 2013 - JAN 2014
Freelance Reporter
Produced news packages for Eugene, Oregon's local news website through University of Oregon News Lab including: photo packages, multimedia pieces, videos, and articles, utilizing Adobe Final Cut Pro.
THE SWITCH (Formerly Pacific Television Center)
JUN 2013 - AUG 2013
Production Assistant Intern
Worked as an assistant on press media tours for upcoming movies, television shows and news broadcasts. Prepped the talent for live shots working with green screens, lighting, and sound tech.
SKILLS
SEO TOOLS
-
MOZ
-
SPYFU
-
SEMRUSH
-
ANSWERTHEPUBLIC
DESIGN TOOLS
-
ADOBE INDESIGN
-
CANVA
-
ANALYTICS CERTIFIED
-
SEARCH CONSOLE
-
TRENDS
-
KEYWORD PLANNER
GENERAL
-
TEAM MANAGEMENT
-
CUSTOMER SERVICE
-
MS EXCEL
-
CONTENT WRITING
-
COPY EDITING
-
PUBLIC SPEAKING
-
COMMUNICATION
-
ADAPTABILITY
-
WORDPRESS
-
TRELLO
CERTIFICATIONS & COURSES
EDUCATION
UNIVERSITY OF CALIFORNIA SAN DIEGO EXTENSION
OCT 2020 - AUGUST 2021
Digital Marketing Certificate
-
Digital Marketing
-
Content Marketing
-
Digital Analytics
-
Behavioral Economics
-
SEO and SEM
UNIVERSITY OF OREGON
SEP 2011 - DEC 2015
B.A. Journalism & Communication: Advertising
AHA London, United Kingdom
AUG 2014
Journalism & Communication Study Abroad Program
-
Journalism for the Arts
-
Sports Journalism