top of page
Anchor 2
Screen%20Shot%202020-12-17%20at%207.32_e

A comprehensive digital marketing plan for Dripp Coffee Bars including SEO strategy, link building, keyword analysis, paid search, content ideation, email and social campaigns, and editorial calendar. View the decks here.

Dripp-logo-png-Web.png
1b21d88b71f1c362273fdeb45813c90e.png

A content marketing plan

designed to reach a secondary audience for Osprey for the month of December, 2021 featuring: audience personas, brand positioning, content calendar, and content promotion and distribution. View the deck here. 

​

ospreyportfoliobutton.png
casestudybutton.png

An overview of UI and UX and a case study on Airbnb's 2020 website design in relation to user experience. View the deck here.

990__1511452487_364_Airbnb.png

SKILLS & TOOLS

SKILLS AND TOOLS

SEO TOOLS

  • MOZ

  • SPYFU

  • SEMRUSH

  • ANSWERTHEPUBLIC

DESIGN TOOLS

  • ADOBE INDESIGN

  • CANVA

GOOGLE

  • ANALYTICS CERTIFIED

  • SEARCH CONSOLE

  • TRENDS

  • KEYWORD PLANNER

GENERAL

  • MS EXCEL

  • WORDPRESS

  • TRELLO

  • CONTENT WRITING

  • COPY EDITING 

  • PUBLIC SPEAKING

  • COMMUNICATION

  • ADAPTABILITY

  • TEAM MANAGEMENT

  • CUSTOMER SERVICE

ABOUT
HayleyBleier (1).jpg

Hi there,

My name is Hayley and I am a digital marketer focusing in SEO and content marketing. I have a bachelor's degree in advertising from the University of Oregon and will complete a digital marketing certificate program through UC San Diego in summer 2021. I have worked in sales and brand management in the retail space, writing, editing, and production in the journalism industry, and SEO and content marketing for e-commerce. Outside of work, I enjoy hiking, road-tripping, and traveling, and am grateful to have backpacked across many countries. I am curious about the world we live in and passionate about finding innovative ways to connect with the people within it. 

​

Projects are speculative work. Images created using Canva. Brand logos courtesy of Dripp.com, Osprey.com, Airbnb.com. 

Back to top.

bottom of page